Advertising Tracker – Time OOH

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Advertising Tracker – Time OOH

TIMES OOH

Times Innovative Media Delhi Airport Advertising (TIMDAA) – a joint venture of Delhi International Airport Limited (DIAL) and Times Group’s out-of-home division, Times Innovative Media — has been established to develop and explore the advertising potential of the airport.

OUR ROLE
  • EXPERIENTIAL
  • UI/UX
  • DEVELOPMENT
  • ANDROID
DELIVERABLES
  • MOBILE APP

Challenges

To mange real time inventory and reporting of their Out of home advertisements

Indira Gandhi International Airport, Delhi ranks amongst the top most airports in the world, not just in terms of size but also in traffic volume, capacity handling & number of flights. Terminals 1 & 3 have a combined capacity for handling approximately 50 million passengers in a year. The sheer numbers are a marketers delight. But it is also priced way higher than regular OOH advertising with no access to brand managers to their hoardings. Which resulted in discomfort amongst marketers on what, when and how there ads were running.

CHALLENGES
  • Correct Reporting
  • High Quality Pictures
  • Real Time Reporting
  • Internet Connectivity
OUR STRATEGY
  • Bar Code Scanners
  • App on Samsung Android Camera
  • Automated Reports
  • Byte packets sending

Solution

An app that could scan the unique bar code at every installation point & report the GPS co-ordinates along with key information. Then the user could capture real time pictures of the current advertisement running on the installation and upload them on the server directly.

COLOR PALLETE
  • RED
  • YELLOW
  • BLUE
TECHNOLOGY
  • HTML5
  • ANDROID
  • GPS

Results

India’s first Camera App

From 48 hours the reporting went to real time as the packets were being sent immediately. And the error reduced to zero percent due to automated mapping of client’s details, ad unit, start date, end date and other such critical information with each bar code.

48 HRS TO REAL
  • TIME REPORTING
0% ERRORS IN
  • REPORTING INFORMATION

Infor

  • Client:Bearsthemes
  • Date:May 14, 2017
  • Tags:photography, agency, creative
  • Project Type:Multipurpose Template

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