Auto Expo At Night

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Auto Expo At Night

Auto Expo

Auto Expo is a biennial automotive show held in Greater Noida, Uttar Pradesh India. It is Asia’s largest and the world’s second-largest motor show. Maruti Suzuki leveraged the opportunity to reach out to auto enthusiasts and showcase new technology, design and promote indigenous research and development for adapting them.

OUR ROLE
  • SCRIPTING
  • TECHNOLOGY MAPPING
  • AI-DEVELOPMENT
  • END TO END EXECUTION
DELIVERABLES
  • CONTENT DEVELOPMENT
  • LIVE STREAMING
  • INFLUENCER TIE-UP
  • AMPLIFICATION OF BRANDED CONTENT

Objective

There are 420 million mobile internet users in India, a lot of communication and information absorption happens over mobile devices. Hence, we leveraged this factor and reached out to audiences who couldn’t attend the Auto Expo 2018 due to Geo-Restrictions or lack of time by taking it live at night through Social Media Live Streaming. We compelled the industry as a whole to communicate with their core Target Audience and Industry experts to mirror the technology, innovation & experience from the inside out on the digital space.

CHALLENGES
  • Drive Affinity
  • High Reach and Engagement
  • Geo Targeting Pan-India

Solution

To change the perception of mobility we came up with a thought of sharing the digital experience with all auto enthusiasts who could not visit Auto Expo due to restraints. The complete show highlighted the technology, innovation & experience from the inside out and from the eyes of the experts and auto enthusiasts asked question from the industry experts by commenting on the Social Channel’s comment section. In order to drive interest and motivate action, the media was deployed on brand messaging video conveying “Industry experts will answer all your questions during the live show “India’s first Auto Expo at Night”.

STRATEGY
  • WORLDWIDE SOCIAL PLATFORM
  • GEO EVENT AT GLOBAL PLATFORM

Results

The show was broadcasted on 13 different brand and experts’ social platforms. We managed to achieve massive response.

4300K+
  • TWEETS
5032K+
  • TOTAL CONVERSATIONS
1.4 MN
  • CAMPAIGN
2.5X
  • HIGHER ENGAGEMENT RATE

Infor

  • Client:Bearsthemes
  • Date:May 14, 2017
  • Tags:photography, agency, creative
  • Project Type:Multipurpose Template

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