NEXA

Maruti Suzuki Nexa is the premium dealership in India that caters to high end consumers who are status conscious and looking for an experience. Nexa is for a well-travelled consumer who is digitally savvy, updated and seeks a world class experience while buying a car.

Challenges

To establish NEXA as a new and premium experience in the automotive industry.

It was indispensable for Nexa to create a website and a mobile app for users that gives them a premium and a world class experience. Not only in terms of information about the car but also other possibilities like car configuration, exclusive content and access, logged in section for owners etc.

Solution

Product – We created a hybrid website which contained detail about all the Cars and also a login for all NEXA owners to keep a track about their car details, book a service, and gain or redeem loyalty points.

Nexa World – We also create a content hub where we curated content around brand, marketing campaigns, sponsorships, activations, properties etc to give users a deep connect with Nexa lifestyle.

NEXA App – We also created the Nexa app where users can check car details or login as owners to keeo a track on everything. This was created on all three platforms Android | iOS | Windows