ABOUT THE PROGRAM

• Visit California partnered with Times Group to organize a celebrity influencer project for Southern California.
• Project included the celebrity spending 5 nights in Southern California and indulging in outdoor and adventure experiences.
• Celebrity posted videos & pictures daily on his Instagram/ Facebook and twitter and also made numerous Instagram stories during his travel.

ABOUT THE CELEBRITY

• Rannvijay Singh is a reality TV star, recognized as youth/entertainment and fitness icon in India.
• Epitomizes adventure, extreme sports, urban and outdoor challenges.
• Face of many youth brands, television shows & movies.

CAMPAIGN RESULTS

• 89M IMPRESSIONS
• 17M TOTAL SOCIAL ENGAGEMENT