SOCIAL MEDIA CONTENT | MICROSITE | PROMOTIONS
- Weekly contest series on Nevada focused at user engagement on social.
- Impressions: 3.6M
- Reach: 3M
- Contest hosted on microsite to redirect user traffic and increase awareness & engagement.
- Microsite conversion rate: 13% achieved via optimization against industry standard of 2-3%
- Innovative & eye-catchy creative led to better user engagement and ensured maximum participation for the contest.
- Optimization techniques helped achieve a very low per unit cost of engagement and participation, w.r.t industry standards.
- Date:May 14, 2017
- Tags:photography, agency, creative
- Project Type:Multipurpose Template